Put Prospects on a Path to Purchase

The Rainmaker Portfolio is designed for B2B companies with Sales teams that are challenged by deep prospect lists, offer complex products or solutions and long sales cycles. Couple these challenges with the changing nature of the B2B sale. B2B buyers increasingly want a highly personalized, 1-to-1 experience at every step in the purchase process.

Enter Rainmaker Portfolio. The Rainmaker Portfolio is the heart of the Rainmaker system. It’s the sophisticated mix of personalized content delivered via a steady drip through a proven mix of channels that causes prospects to stop and engage.

After scores of engagements, we’ve honed our tactic portfolio and leveraged the benefits of each to build your campaign for maximum effectiveness.

  • Hanging File Folder – prime your prospect that engaging materials will follow
  • Handwritten Fax – a handwritten note atop a relevant article conveys that your prospect is top of mind; fax offers an opportunity to break though the email clutter
  • Handwritten Postcards – a quick note about an upcoming conference or industry event continues the drumbeat
  • Voice Mail – a timely message to offer a ‘heads up’ or alert ensures you stay top of mind
  • Email – a tried and true tactic, email provides an opportunity to maintain a flow of information; your email is more likely to be read now with the variety of other touch points executed within the Rainmaker Portfolio
  • Handwritten Sticky Notes and Index Cards – a quick, casual message conveys ongoing commitment and future partnership
  • FedEx Deliveries with Custom Messages – your urgent delivery receives priority attention in the flood of office communications
  • Handwritten Yellow Pad Letter – a message written in the Salesperson’s handwriting on the torn page of a yellow legal pad offers another layer of authenticity
  • Handwritten Notepad – your handwritten note is paper-clipped to an article, research paper or case study providing personal and spontaneous feeling