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We offer a comprehensive, multi-channel prospect engagement system that fuses automated processes, high-touch human support and compelling content that works in sync to engage your sales targets and put them on the path to purchase. This is Prospect Automation.

Our Sample Campaign shows you how every touch point stimulates dialogue in an authentic and personal way.

MONTH 1

Voicemail

What your prospect is thinking

She is happy with her current vendor.


Your Communication Strategy

Offer a timely message to offer a ‘heads up’ or alert ensures you stay top of mind.

Voicemails can be delivered in many circumstances, including: operator-guided extensions, name dials and receptionists Quick and easy recording of your message
Schedule a specific date Detailed reporting
Send to hundreds or thousands of prospects
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Sample Campaigns

MONTH 2

Email

What Your Prospect is Thinking

She is happy with her current vendor.


Your Communication Strategy

A reliable tactic, email provides an opportunity to maintain a flow of information. Your email is more likely to be read now with the variety of other touch points executed within the Rainmaker Portfolio.

Unlimited number of e-mail messages Personalized and mail merged
"From" address will show your name and e-mail address "Reply To" address will have your name and e-mail address
Detailed reports Your email signature adheres to your guidelines including placement of your logo and taglines
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Sample Campaigns

MONTH 3

Business Card

What Your Prospect is Thinking

She is still happy with her current vendor, but she is impressed that you took the time to forward along this article with a handwritten note just to her.


Your Communication Strategy

Your Business Card, your logo, amended with trackable contact information Campaign relevant messaging using your Rainmaker Writer Handwriting Font on the back of your business card
Business card with the message side visible is paper clipped to value-add content of your choice First class postage stamps applied by hand
Envelope is “hand addressed” using your Rainmaker Writer Handwriting Font

 





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Sample Campaigns

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MONTH 4

Hanging File Folder

What Your Prospect is Thinking

Yes, still happy with her current vendor, but she definitely appreciates the attention you are giving her with this hanging file folder and the contents you included.


Your Communication Strategy

The Hanging File folder containing hand-selected valuable educational material is a door opener. And, it lets your prospect know that additional valuable material will follow.

The file tab can feature your handwritten text or your company logo Your business card is paper clipped to a personalized letter and a high-value report or case study
The written text on included material is created using your own customized handwriting font from Rainmaker Writer Postage Stamps are applied by hand with correct denominations for your mailing
Your prospect’s address is created using Rainmaker Writer directly on your company branded envelope or mailing label
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Sample Campaigns

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MONTH 5

Email

What Your Prospect is Thinking

Yes, she is still happy with her current vendor, but your article educated her about new possibilities she never before considered.


Your Communication Strategy

A reliable tactic, email provides an opportunity to maintain a flow of information. Your email is more likely to be read now with the variety of other touch points executed within the Rainmaker Portfolio.

Unlimited number of e-mail messages Personalized and mail merged
"From" address will show your name and e-mail address "Reply To" address will have your name and e-mail address
Detailed reports Your logo will be added along with your signature text following the main body of the e-mail message
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Sample Campaigns

MONTH 6

Fax

What Your Prospect is Thinking

She has been thinking about your product because her current vendor’s service level is not what it used to be.


Your Communication Strategy

What's old is new again - fax offers an opportunity to break though the email clutter. A handwritten note atop a relevant article conveys that your prospect is top of mind.

We use your handwriting for the text of the fax Each fax cover page looks like your letterhead, not a typical fax cover page
Each fax is personalized and addressed to the individual in the body of the text Your contact information will be included on the first page
Opt out 800# ensures we comply with opt out requests Detailed reporting
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Sample Campaigns

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MONTH 7

Index Card

What Your Prospect is Thinking

She approaches her current vendor and they make promises to improve service levels.


Your Communication Strategy

Send a quick, casual message to convey that you’ve got your prospect’s interests in mind.

Created using your Rainmaker Writer handwriting font Each index card is personalized
Applied to anything that would add value (e.g. article, white paper, report, etc.) Envelope is handwritten
First class stamp applied by hand Send to 100's or 1,000's of prospects
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MONTH 8

Sticky Note

What Your Prospect is Thinking

She has a "wait and see" attitude with her current vendor.


Your Communication Strategy

These quick, casual messages convey ongoing commitment and future partnership. You have the prospect top of mind, and you’re earning her trust.

Created using your Rainmaker Writer handwriting font Each sticky note is personalized
Applied to anything that would add value (e.g. article, white paper, report, etc.) Envelope is handwritten
First class stamp applied by hand Send to hundreds or thousands of prospects
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Sample Campaigns

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MONTH 9

Notepad

What Your Prospect is Thinking

She’s not seeing the level of improvement from her current vendor that they promised.


Your Communication Strategy

Send a message written in your handwriting on a company branded notepad. This tactic offers another layer of authenticity.

Created using your Rainmaker Writer handwriting font Each notepad is personalized
First class stamp applied by hand Envelope is handwritten
Paper clipped to anything that would add value (e.g. article, white paper, report, etc.)

Send to hundreds or thousands of prospects

Each notepad contains company logo and salesperson information including Rainmaker Unique email and phone number for tracking purposes
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MONTH 10

Greeting Card

What Your Prospect is Thinking

She has spoken to a couple of people in her organization about your company. She is considering making a change.


Your Communication Strategy

Personalized greeting using your Rainmaker Writer Handwriting Font

Handwriting is nested around preprinted messaging in the card for a realistic look First class postage stamp affixed by hand
Envelope is “hand addressed” using your Rainmaker Writer Handwriting Font Entire campaign shipped to you to be mailed at your convenience
Your local postmark maintains impression of a personal note Choose from a sizable selection of high quality cards for all occasions
Easily reach out to high volumes of prospects

 

 

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Sample Campaigns

MONTH 11

Post Card

What Your Prospect is Thinking

She bought! She looks forward to the continued targeted information you provide her.


Your Communication Strategy

Send a quick note about an upcoming conference or and industry event to continue the drumbeat of communication. You're opening the door to a sales conversation.

Created using your Rainmaker Writer handwriting font First class postage – no pre-sort stamps or metering
Hand-applied stamp Your company's logo prominently featured
No mass mailing labels Send to hundreds or thousands of prospects
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Sample Campaigns

Rainmaker humanizes your brand, makes marketing personal and starts more sales conversations.

The Communication Strategy

Executing a Rainmaker campaign to support your sales and marketing strategy may be the wisest investment you make to grow your business. You’ll witness the difference from our very first meeting at the Rainmaker OnBoard session. We structure a campaign that marries quality content with a proven prospect engagement system.

Once you select the content and the execution tactics, we set up your campaign for success. With workflow automation, checklists and campaign goals in hand – we’re organized, prepared and primed for a long-term campaign that keeps you in front of your prospects.

While automation is at the heart of what we do – it’s a human touch that makes the difference. Your dedicated account manager ensures your campaign creates the results you seek. We dive deep into the metrics to amplify the strategies that work and fine-tune others.

The result? Phone calls, email responses and meetings with prospects eager to learn more. We open the door, you close the deal.

TESTIMONIAL

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