JUN 24


People Don't Buy Drills...

By Rainmaker

People Don't Buy Drills Because They Want Drills –

People Buy Drills Because They Want Holes.

     I have seen this aphorism (and other similar variations) in multiple blogs and articles recently, and it seems particularly relevant for the B2B Sales Rep.

Drill Photo stock

More simply stated: A tool is only as good as the solution it provides.