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Rainmaker's New Variable Messaging Process

Banner Variable Messaging

   At Rainmaker, we are always striving to improve our customers’ experience. This time, we’ve improved our process as it relates to our VARIABLE MESSAGING.

What is Variable Messaging?

   Variable Messaging is Rainmaker’s unique solution when you are reaching out to multiple contacts who are located at the same physical location. We take the message that you have drafted on your notesheet or postcard or sticky note, etc. and vary it up to 4 additional times so that when those contacts at the same location compare notes (so to speak), they will think your communication was specifically written to them.

   In other words, Variable Messaging eliminates the risk that your “personalized” communication will look like bulk mail. If you are not already using our Variable Messaging feature, make sure to reach out to your Account Manager to get started! (Example of 3 Sticky Note variable messages below)

PROOF SN Perfecto Schreiber Forrester Report May 2016 V2 Page 1  PROOF SN Perfecto Schreiber Forrester Report May 2016 V2 Page 2 PROOF SN Perfecto Schreiber Forrester Report May 2016 V2 Page 3

What’s the new process?

   Once you order your campaign through your Account Manager, we will send you an email with all versions of the Variable Messages we have drafted. We will ask you to approve each of our variations prior to sending your digital proof.

   Once approved, your Variable Messages will be turned into a digital Proof like those you are familiar with. It is our hope this will eliminate unnecessary emails and shorten the time it takes to turn around your direct mail campaigns.

Whatever it takes!
The Rainmaker Team

May 11, 2016

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