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AUG 26

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Singing the Sales Blues

By Rainmaker

How do you feel about your prospecting efforts so far in 2016? If things haven't been as productive as you had hoped, keep reading for some advice on beating the "Sales Slump."

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JUL 29

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Getting Your Prospects' Attention

By Rainmaker

Varying the Medium

Yellow Icocns

If someone sends you a marketing email which you promptly delete without reading, chances are that you're going to delete the next two identical marketing emails from that company/rep as well.

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JUN 24

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People Don't Buy Drills...

By Rainmaker

People Don't Buy Drills Because They Want Drills –

People Buy Drills Because They Want Holes.

     I have seen this aphorism (and other similar variations) in multiple blogs and articles recently, and it seems particularly relevant for the B2B Sales Rep.

Drill Photo stock

More simply stated: A tool is only as good as the solution it provides.

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MAY 18

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The Science in Sales

By Rainmaker

ACTIVATE Your Prospects: The Science in Sales

Reticular Activator

 

     The average American must see hundreds, if not thousands, of signs, advertisements, logos, and various other Marketing attempts EVERY DAY!

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MAY 11

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Rainmaker's New Variable Messaging Process

By Rainmaker

Banner Variable Messaging

   At Rainmaker, we are always striving to improve our customers’ experience. This time, we’ve improved our process as it relates to our VARIABLE MESSAGING.

What is Variable Messaging?

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